Online marketplaces are quickly dominating the retail sphere. With ecommerce only becoming more popular as time goes on, in every sector, from fashion and apparel to electronics and homeware, this trend is set to stay. Research showed that in 2019, 57% of all online sales took place via a digital marketplace. Since then, the Covid-19 pandemic has seen unprecedented amounts of people turning to online shopping to fulfill their consumer needs due to public health measures that have kept people home more often. …

Returned products are often viewed as lost sales, and the process of returns seen frequently as a cost-draining operation. However, this is only the case when brands do not embrace returns by investing more in reverse logistics. An optimized returns flow can actually, in many cases, delivery an array of…

As returns are the last touchpoint customers have with you during a sales transaction, their experience here can highly influence their lasting impression of your brand. That’s why it’s important to understand the wants and needs of your consumer base. In order to craft a return policy that caters to their desires, while also adding value to your aftersales operation. Integrating customer-centered features not only increases your brand image and maintains high customer satisfaction levels, but it can also save time, protect profit margins and inform future product and service improvements.

The Ecommerce boom of 2020 reached its peak during the holiday season, with more people shopping online than ever before. Naturally, increased order numbers resulted in higher return volumes. Ringing in the new year, many retailers are now facing a wave of post-holiday returns. Causing increased demand and pressure on customer experience management, logistics networks, and warehouse activities, among various other operations.

Just a few tweaks to your existing returns flow could facilitate a greener operation. — The production and sale of newly produced consumer items is not a sustainable practice. The manufacturing, transportation, and packaging of these goods alone are impactful on the environment. A process that not only requires many materials, but also vast amounts of energy, which often derive from non-renewable resources. Lately, there…